“Champagne has the taste of an apple peeled with a steel knife” – Aldous Huxley
But did you know that the serenade of out of tune happy birthdays you get each year can actually make that jam sponge taste even better!
A study from Minnesota University revealed rituals such as saying grace, making a birthday wish when
blowing out your candles or even just cutting cake can improve the flavour of the food.
The study known as the Psychological Science journal included a test where participants were given a piece of chocolate and told to break it in half without unwrapping it first, and then eat one half before unwrapping the other and eating it too.
The results showed that those who performed the ritual rated the chocolate more highly than those who ate it normally.
We talked back in our blog on May 10 about the impact taste and smell can have on the food we eat.
But could rituals surrounding food have more of an impact on how much we enjoy things.
Do you agree with the results of the study? What do you do to enjoy food the most?
Let us know your thoughts.