“You can tell a lot about a fellow’s character by his way of eating jellybeans.” – Ronald Reagan
Scotland is a very proud nation. Whether it’s promoting the picturesque scenery or showing off the finest food and drink the nation has to offer. But would that passion be enough to persuade an American food giant to consider adopting that into their menus.
It was interesting to read about McDonald’s decision to join forces with Italian pasta brand Barilla.
The partnership will see McDonald’s ‘Italianise’ its menu. If you head into one of stores in Italy and don’t fancy a Big Mac, you’ll soon be able to get your hands on a pennette pasta salad.
Surprisingly it’s not the first time McDonald’s has embraced a nation’s love for their own food.
In Hong Kong you can buy a ‘Shogun’ burger with teriyaki sauce and cabbage, in some Gulf states a McArabia chicken on flatbread and in France they sell macarons, a slight change from the standard McFlurry.
It’s an intriguing strategy by McDonald’s as they look to cater for everyone but if you wanted an Italian salad, surely you would go to a nice deli rather than your local fast food outlet?
But you never know if they look to roll this strategy out to more and more countries you might be able to get a white pudding alongside your fries…
What’s your thoughts on McDonald’s latest marketing move?
Remember to come and say hello to us at the Taste of Grampian tomorrow at Thainstone Centre in Inverurie from 9.30am, where you can try out some of our tastiest products.